Jun 24, 2016

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Volkswagen recently made a massive $300 million strategic investment in Gett (formerly GetTaxi) a global ride-hailing provider similar to those of Uber or Lyft. The plan is to form a partnership and work together in order to strengthen brand-awareness and affinity of reliability both overseas and domestically for VW sedans and SUVs while gaining Gett exposure. “Alongside our pioneering role in the automotive business, we aim to become a world leading mobility provider by 2025,” said Matthias Müller, chairman of the board for Volkswagen. In exchange of more than just dollars and cars, Gett will be provide VW with its own in-house developed technologies thus aiding in Volkswagen’s aspirations of becoming more than just an automaker.

The ridesharing industry is an ever growing and increasingly competitive landscape full of complex technologies and mobile apps all bursting at the seams vying for consumer recognition and convergence. Looking at the bigger picture, it’s natural that a small startup such as Gett would need to lean upon the shoulders of a long-standing automotive company like Volkswagen to leverage its position and gain traction with consumers around the globe.

Volkswagen vehicles rank some of the highest in customer satisfaction, reliability and performance and thus there’s really no one better to help Gett grow. We invite you to see what our team of specialists can do for you here at Valley Auto World Volkswagen! Schedule a test drive or contact us online. We look forward to hearing from you and will be in touch shortly.